Working with a CSV file of 726 Sporthill product reviews, I was able to predict if the word was associated with a positive, neutral, or negative review with 99% accuracy using the Naive Bayes classification method. Then, I used the associations I built with each word found to generate wordclouds for each of the three categories (negative, neutral, and positive reviews) to see which words in each category were most common.
Words associated with positive reviews
Words associated with neutral reviews
Words associated with negative reviews